Section 18, The Trade Marks Act, 2014

(1) A name or designation may not be used as a tradename if– (a) by its nature or the use to which it may be put, it is contrary to public order or morality; and (b) in particular, it is liable to deceive trade circles or the public as to the nature of the enterprise identified by that name. (2) Where, under any law, it is an obligation to register trade names, such names shall be protected, even prior to or without registration, against any unlawful act committed by third parties.