Section 22, The Breast-Milk Substitutes Act, 2021

(1) Information or educational materials, whether written,audio or visual, which refer to infant and young child feeding shall - (a) contain only correct and current information and shall not use any pictures or text that encourage artificial feeding, the use of feeding bottles or that discourage breastfeeding; (b) be written in English; (c) not give an impression or create a belief that a designated product is equivalent to, comparable with or superior to breast milk or to breast-feeding; (d) not contain the brand name or logo of a designated product, manufacturer or distributor of a designated product, except in the case of designated products intended for health professionals under section 24; and (e) clearly explain - (i) the benefits and superiority of breastfeeding; (ii) the value of exclusive breastfeeding for 6 months followed by sustained breastfeeding for 2 years or beyond; (iii) how to initiate and maintain exclusive and sustained breastfeeding; (iv) why it is difficult to reverse a decision not to breastfeed; (v) the importance of introducing complementary foods from the age of 6 months; (vi) how and why an introduction of artificial feeding, the use of a feeding bottle or the early introduction of complementary foods negatively affects breastfeeding; and (vii) that complementary foods can easily be prepared at home using local ingredients. 10,000,000.00 Leones or to a term of imprisonment not exceeding 12